if you’re attending the “Bright 15” tradeshow in berlin between 4-6 of july, make sure to drop by the rhythm booth, 118/2 /

we will be presenting our SPRING / SUMMER 2013 COLLECTION /

cheers //

The Raw T is a lightweight cotton t-shirt with a little stretch to it for comfort.

The front adorns a cotton patch and welt pocket for easy storage of your “tobacco.”

A vertical patch logo sits on the front left.

The edges are left unfinished for more of a raw, natural look.

The My T uses super soft cotton to give you plenty of freedom and comfort.

The front breast pocket is good for storing small things and adorns a Rhythm logo patch.

It has a looser style crew neck to keep you cool while showing off your not so manly chest that you swore to yourself would be ripped by now.

Trust us, no one actually follows through on their New Years resolution, so don’t feel bad.

The Patchwork trunk is made of a sturdy cotton that will keep up with your active lifestyle.

The front tie closure will keep them snug while surfing or whatever else you might find yourself doing.

They rock an all over sublimated tropical tofu print and an embroidered logo patch on the front left.

(all captions and photos are courtesy of snowboardMAG.com, to see more check out their site)

cheers //

You’ve got to organize a shoot for Rhythm’s summer line. It’s noon and you’ve got until the end of the day.

No guidelines, no location, not much time. You’ve got ten tops, six bottoms, a photographer, and one skateboarding Saint, Christian Sereika. It’ll work.

You get Christian on the phone and head down to his spot. He knows you suck at skating – he knows you don’t even have a skate – but he’s got you covered. He comes out to the parking lot to greet you. You shake hands and share a big smile as he walks you into his pad. He offers a beer and you hang on his patio for a little while. Today will work.

He asks what we’re doing. You say you have no idea but you know that he’s skating, you’re going to capture some Polaroids of him skating, and the photographer is going to snap shots of you taking Polaroids of him skating. He’s hyped and has a spot in mind to warm up. He’s already on the phone and now he’s off. We got a place to go. Right up the road. At his friend Greg Lutzka’s mini-ramped, pooled, and lemon-treed backyard. Yes sir, today will most certainly work.

So you cruised over and are warmly greeted (actually, the beers you’re greeted with are cold, so…) by Andy, Greg’s brother, a wad of hospitality and laughs. Christian drops in and that’s when you get it: he loves this. The footage he showed you on the drive over was ham (any form of street skating, let alone his kickflip backlips, his double-set heelflips, or just watching him crack an ollie into backside 5050, is enough to make you question the rails you hit this winter strapped in), but getting to watch him in person, be it on an eight foot mini, is just raw – an all-natural, organic, ham sandwich.

He starts blasting frontside airs; melons that hit home to anyone who’s ever stood atop any kind of board. Backlips on the extension and disasters so powerful you can’t help but yell for him as he rips across the flat-bottom, linking together a fluid line. It was a gamble using your Polaroid however the blur and ghosts in the prints are precisely reflective of his skating: Slick and fast, no hesitation. There is a single instant to create his image on film and that is in that glimmer between physics and the soul – between routine and nature. That’s why you brought the camera and that is exactly why your half-dozen fuzzed out, out of focused, tilted prints are worth it; this is how to capture Christian Sereika, even if it is just the flicker of a star.

A couple hours pass and before you know it, you and Christian have gone through every piece you brought and have it all wrapped up. A huge thanks to Andy and Greg, then you zoom back to Christian’s place to relax with a cold Black Star and some good laughs. Later, at dinner, he gets the call to go film at Sheckler’s park. Cannot pass. You drop him back off at his place and head for home with one thing on your mind: Ripping.

Verbiage :: Keenan Cawley

Photography :: Andrew Noel

we went out to the desert with brand advocate Laura Austin to capture images for our Summer 12 Range a few months back //

the trip proved to be more intense than any of us could have imagined including ::

heat-induced psychosis and mental instability

the stink of rotting fish and the stab of their spines which coated the beach

highway engulfing desert fires

forty-eight hours upside down or without sleep however you would rather phrase it

quasi-religious dwelling structures erected from seemingly nothing but natural ingredients

strange glances from people in equally strange and otherwise abandoned towns

and some stellar photos and good times with our friends Ivey Ensley and Chris Daze

check out the photos below and the clothing in stores and online now /

cheers //

see all of the spring 2012 range in stores and online now |

to see more from the shoot make sure to like us on facebook |

cheers |